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User Acquisition 2024 Campaign

Socrates User Acquisition

Scaling a Web3 social platform to mass adoption through targeted campaigns.

Socrates User Acquisition

Client

Socrates

90k

New Users

40%

KYC Verified

The Mission

Scale. Optimize. Dominate.

Socrates, a growing platform in the web3 space, launched a campaign to acquire new users and increase verified activity on their app. The main target was to bring in high-quality users who would not only register but also complete KYC for better trust and compliance. Our team led the campaign with a strong focus on community growth, influencer activations, and referral programs. The campaign successfully acquired 90,000 new users, out of which 40% completed KYC, showing strong conversion and quality engagement.

Scope of Work

Social media promotions across Twitter, Telegram, and Discord

KOL and influencer campaigns in multiple regions

Referral and reward-based campaigns

KYC guidance and educational content

Community engagement and support activities

Execution Strategy

01

Planning

We studied Socrates’ user growth goals and designed a roadmap to achieve both acquisition and KYC completion.

02

Strategy

We built a plan focused on influencer activations, referral rewards, and strong community promotions to drive user sign-ups.

03

Execution

Campaign content was launched on all major platforms along with referral programs and KYC awareness posts. Influencers ran AMA sessions and tutorials to educate users about the process.

04

Collaboration

We worked closely with Socrates to track performance and optimize campaigns for maximum KYC conversion.

The Impact

Mass Adoption Achieved

The campaign successfully positioned Socrates as a leading Web3 social platform, driving high-quality user engagement and trust.

Acquired 90,000+ new active users within the campaign period
Achieved a 40% KYC completion rate, surpassing industry benchmarks
Significant increase in daily active users (DAU) and platform interactions
Established a loyal community base for future growth
The Next Step

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