Binance Trading Volume
The Mission
Scale. Optimize. Dominate.
Binance, the world’s largest cryptocurrency exchange, aimed to boost trading activity through a short-term campaign. The focus was on engaging active traders, driving deposits, and increasing overall trading volume on the platform. Our team managed and executed the campaign using influencer activations, community promotions, and referral incentives. Within just 1 week, the campaign generated 80 million USDT in trading volume, making it a highly successful performance-driven campaign.
Scope of Work
Social media campaigns across Telegram, Twitter, and Discord
KOL and influencer-led trading promotions
Referral and rewards programs
Deposit and trading challenges for users
Active community engagement and announcements
Execution Strategy
Planning
We reviewed Binance’s trading targets and created a high-impact, short-term strategy.
Strategy
The plan focused on deposit challenges, referral-based incentives, and influencer-driven trading campaigns.
Execution
We launched trading competitions, social content, and influencer promotions to motivate users to trade more.
Community Support
Our team engaged with the community to answer queries and encourage participation in trading challenges.
The Impact
Volume & Liquidity Surge
The campaign generated massive trading activity, demonstrating the power of incentive-driven performance marketing.